Our Mission

Eli Niv of Genesis Watches & Jewelry says "I love doing what I do.... sometimes I think I was born for this job" 

As a private jeweler since 1996 Eli Niv has built his reputation for his high-end service, providing his clients with the best quality jewelry in the market. Through the years Eli Niv has made connections with some of the best designers and jewelers in the market to provide his costumers with the best custom jewelry. With his youth and energy Eli Niv has worked hard to become an established "jeweler of choice" for young professionals in all industries. Still early in his career unafraid to push the limits of conventionalism,

Eli Niv has earned global reputation for his lavish over-the-top collection, creating one-of-a-kind diamond jewelry for his clients. 

Our Story

Genesis Watches and Jewelry by Eli Niv opened on historic Jeweler’s Row in 2011 but has been a private jeweler since 1996.

Featuring new and used major Swiss-made watches — including Rolex, Brietling, Omega, Cartier and 40 other brands.  Genesis Watches and Jewelry offers free estimates for watch repairs, performs all repairs in house and backs their work with a one-year warranty. As part of its repair operations, the company buys and trades Swiss watch parts and links for major brands. It also offers in-house electroplating and ring repair.  Genesis Watches and Jewelry creates one of a kind jewelry with one of the best diamond setters in USA for such stars as Justin TimberlakeWill SmithLeBron James and many others Learn More  

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